(Adsense) The #1 Biggest Mistake That People Make With Adsense

August 15, 2007

It’s very easy to make a lot of money with AdSense. I know it’s easy because in a short space of time, I’ve managed to turn the sort of AdSense revenues that wouldn’t keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.

But that doesn’t mean there aren’t any number of mistakes that you can make when trying to increase your AdSense income – and any one of those mistakes can keep you earning candy money instead of earning the sort of cash that can pay for your home.

There is one mistake though that will totally destroy your chances of earning a decent AdSense income before you’ve even started.

That mistake is making your ad look like an ad.

No one wants to click on an ad. Your users don’t come to your site looking for advertisements. They come looking for content and their first instinct is to ignore everything else. And they’ve grown better and better at doing just that. Today’s Internet users know exactly what a banner ad looks like. They know what it means, where to expect it – and they know exactly how to ignore it. In fact most Internet users don’t even see the banners at the top of the Web pages they’re reading or the skyscrapers running up the side.

But when you first open an AdSense account, the format and layout of the ads you receive will have been designed to look just like ads. That’s the default setting for AdSense – and that’s the setting that you have to work hard to change.

That’s where AdSense gets interesting. There are dozens of different strategies that smart AdSense account holders can use to stop their ads looking like ads – and make them look attractive to users. They include choosing the right formats for your ad, placing them in the most effective spots on the page, putting together the best combination of ad units, enhancing your site with the best keywords, selecting the most ideal colors for the font and the background, and a whole lot more besides.

The biggest AdSense mistake you can make is leaving your AdSense units looking like ads.

The second biggest mistake you can make is to not know the best strategies to change them.

Copyright © 2005 Joel Comm. All rights reserved


Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, “Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)”.

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Making Public Service Ads Serve You

July 7, 2007

Making huge sums of money with AdSense isn’t brain surgery. You simply have to know what you’re doing. If you know which types of ads to choose, where to place them on the page and how to use Google’s options to design them so that they get the maximum number of click-throughs, you should find your site earning heaps of money very quickly.

But things can go wrong. Revenues can be disappointing, clicks non-existent and pages designed to put off users instead of encourage them to check out your advertisers. You know when one of the worst things possible has gone wrong when, instead of seeing ads on your page, you get public service ads. These turn up when Google doesn’t recognize your keywords or can’t find a suitable ad to put on your Web page. Instead of showing a blank box, it puts up ads for all sorts of charities, none of which you choose – and none of which earn you revenue.

You might like the idea of your site working for charity. But you might like it better if your site worked for you and you decided how much of that revenue to give to the charities you choose. That’s why smart AdSense subscribers – the ones who understand how AdSense works and make giant revenues from it – make sure that they have alternatives set up to stop their sites being used to advertise Google’s favorite charities.

There are lots of different ways you can do that. For example, you could create your own pseudo-AdSense ads and use those as alternate URLs to promote your other sites. Or you could use one of the several companies that will use that space to give you targeted paying ads.

There’s nothing mean about using these strategies. The fact that Google makes it possible to use them shows that they understand that your space is for you not for them – and that you should earn from it.

With a little bit of reading, you’ll find that it’s easy to create a website that always serves high-paying AdSense ads. But even the smartest AdSense users make sure that they’ve got insurance should something go wrong. It’s easy to do and your revenues deserve it.

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Copyright © 2005 Joel Comm. All rights reserved

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Great Content – The Secret Of High AdSense Revenues

October 23, 2006

There are two ways to think about AdSense: you can think of it as a way to use your website to make money; and you can think of it as a way to make money with a website.

What’s the difference?

The difference is in the content. In the first case, you already have a website and you simply put AdSense on the page to turn it into cash. You might change the content a little to influence the ads and you could make sure that you include the best keywords to bring you the highest revenues. You should certainly play with the way the ads look on the page to make them attractive and unobtrusive – and there’s a huge range of different strategies you can use to do that.

Ultimately though, the content is there already. You’re just using AdSense to turn the content you’re going to create anyway into money – and you’re going to use AdSense secrets to make those revenues as high as possible.

But lots of people also want to build a website from scratch for the sole purpose of cashing in on all the money available through AdSense. There’s nothing wrong with that – provided the content is high quality.

This is crucial. Google doesn’t take kindly to sites packed with keywords and all sorts of other garbage just to provide a space to put up an AdSense unit. There’s a good chance they won’t approve the site, and little chance, even if they did, that you’d get any click-throughs.

But that doesn’t mean you have to really bust a gut to create the sort of website that brings you a small fortune in AdSense revenues. In my book, Google AdSense Secrets, I discuss in detail a number of different methods that you can use to create great content quickly and easily. Some of these methods cost a little money; some are completely free and still give you outstanding content. Whichever method you use though the important to remember is that your site has to have real content that people will genuinely enjoy reading. There’s no point in trying to cut corners in creating content – and absolutely no revenue to gain.

Copyright © 2005 Joel Comm. All rights reserved

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Is Someone Defrauding Your AdSense Account?

September 10, 2006

There are lots of different strategies that you can use to skyrocket your AdSense income. Repeatedly clicking on your ads isn’t one of them. That’s the sort of thing that Google take a pretty strong line on – and rightly so. It’s just plain dumb and Google have a strong punishment for it: they can ban you for life.

That punishment’s not unreasonable when someone’s deliberately trying to con Google’s advertisers. But it does leave a golden opportunity for anyone who wants to sabotage someone else’s income. If you’re making a lot of money using AdSense – and you’ve also made an enemy or two – there’s nothing to stop someone coming to your site, clicking your ads a couple of dozen times and wiping out your income.

Sound scary? It should. Once you get banned, that’s it. It’s very difficult to persuade Google to let you back in.

That’s why when it comes to protecting your AdSense income, it pays to be proactive. In my book, Google AdSense Secrets, I talk a great deal about the importance of checking your stats and tracking your results. I explain what you should be looking for when you want to increase your revenues.

But you should also be looking to making sure that no one is trying to deliberately land you in trouble. If you see in your logs that your site received a stream of clicks in a short time – and from the same IP address – don’t wait for Google to get in touch. (Their letter won’t be pleasant). Drop them a line right away, telling them that you’ve spotted some suspicious clicks on your site and ask them to investigate. You shouldn’t be surprised if they write back and tell you that those clicks won’t be counted towards your revenues but at least you’ll still have your account and you’ll still be earning.

It’s pretty rare for someone to go out of their way to cause problems for AdSense users. Most of the people you meet on AdSense forums and other places online are good, decent folk who only want to help. But it is worth remembering that your site is vulnerable. Just as you install anti-virus software to protect your computer so you should take action to protect your AdSense revenue. Track your stats closely and move first if you spot something suspicious.

For more Google AdSense tips, visit http://www.1shoppingcart.com/app/?af=407989

Copyright © 2005 Joel Comm. All rights reserved


Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, “Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)”.


Are Banners Coming Back with GooGle?

August 28, 2006

It sounds incredible, doesn’t it? After all the effort
AdSense publishers have put into blending ad units and
making them look like anything but ads, the idea that
in-your-face advertising could still make an
impression sounds bizarre.

And yet Google seems to think so.

That’s why I started playing around with Content
Referral, their own version of a CPA ad network.

If you haven’t heard of it, don’t beat yourself up.
While it’s not exactly top secret, they’re not really
shouting about it from the rooftops either. If you
didn’t get an invitation to join the beta, then
there’s a good chance you would have missed it.

The principle is simple: instead of being paid per
click in the way that AdSense usually pays, publishers
will be paid per action. They’ll also be able to tell
their users that they recommend the products in the
ads and they can choose the ads themselves.

If it sounds like a step back to the days of ad
networks then it’s worth pointing out that CPA/CPC ad
networks never went away. While contextual ads have
been busy sweeping the Web, those old banners, pop-ups
and pop-unders just got better. They got more
interactive and they got less intrusive.

And they still work. In fact I use some on a few
select pages on a few select sites.

I would never recommend that anyone try to monetize
their website solely with CPA/CPC ads from a network
but I do believe that when used properly, they can be
a very useful way to practice arbitrage or bring in
some sales commissions.

So what does the fact that Google seems to agree say
about the future of Internet advertising?

I’d be very surprised if Content Referral were to
replace AdSense. I think that’s very unlikely. From
what I’ve managed to find out about it, Google seems
to be more interested in ensuring advertisers get
value for money, by paying for truly valuable users,
than creating a network of aggressive ads. They
certainly haven’t gone down the route of
shoot-the-duck ads and strobe light banners.

I think it’s more likely that as the results of the
beta come in, we could see some changes to Smart
Pricing… but we’ll be left in peace to feast on our
blended ad units with an occasional CPA/CPC ad
topping.

I’ve just finished a brand new 36-page report called
“How to Make Money with CPC & CPA Advertising”

The report discusses Google’s Content Referral
program, how to get the most out of CPA Networks, how
to advertise on CPA/CPC Networks and How to choose a
good CPA/CPC network to generate additional revenue
with your website.

This report is a $47 value, but I want to make it
available to you for just $9.99!

Premier Adsense Coaching Club

For $9.99, I will give you FULL access to my EXCLUSIVE
Premier AdSense Coaching Club for one entire month!
Those already in the coaching club have seen the
incredible amount of money-making content that exists
behind the password protected members-only site.

Here are just some of the features…

- Blogging 101 videos demonstrate exactly how to get
started with Blogging and AdSense!
- Monthly 25-30 page report, just like the YPN
Quickstart Guide that is now available! Instantly
download!
- Monthly members-only teleseminar with a leading
Internet success story! Listen to past calls online or
download MP3s!
- Case studies, providing video demonstrations of
proper AdSense implementation!
- Inclusion in my EXCLUSIVE Mastermind Group, where
you can find joint ventures!
- More, more, more…

You can enjoy ALL this, including the 36-page CPA/CPC
Report, for just $9.99.

After that, you can continue having access to my
Premier site for the discounted AdSense Secrets reader
rate of just $97.00/month (regularly $197/month)!
That’s HUNDREDS of dollars worth of money-making
material for a low, low price.  

So, go grab the “How to Make Money with CPC and CPA
Advertising” report now for just $9.99.  Enjoy the
rest of the benefits of my Premier Coaching Club,
including the most recent teleseminar that was
conducted with one of the world’s most prolific public
relations expert, Dave Lakhani!

Premier Adsense Coaching Club

Copyright 2006 – Joel Comm 

Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, “Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)”.


The 5 Most Important Things You Must Know About AdSense

August 1, 2006

Whether you’re just starting out with AdSense or whether you’ve been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:

1. AdSense Can Make You A Huge Heap Of Cash Lots of people make the mistake of believing that AdSense is only good for bringing a site a few extra pennies a month. Wrong! AdSense can fund your lifestyle – if you get it right.

2. Junk Sites Get Junk Income But just because it’s possible for a site to make a lot of money with AdSense, it doesn’t mean that any site can make a lot of money with AdSense. Your site must have good content that can attract users on its own merit. There are a lot of different strategies available for producing good content for your site. You’ll need to use them if you want to create the sort of site that makes real money.

3. Your Choice Of Ads Matter One of the first things that you’ll have to do when you join AdSense is to pick the types of ads you want to display. Success relies on following certain principles that encourage users to click and persuades them that they’ve got a reason to do so. You’ll need to know those principles.

4. You Can Influence The Ads You Receive! Here’s a little known AdSense secret: you do have some control over the ads that get served on your site. That control isn’t unlimited – but it is worth exercising. It’s also a little complicated but it’s got a lot do with keyword hotspots located in each Web page. (I explain it all in my book, Google AdSense Secrets.) That’s definitely something you need to know!

5. Your Stats Are Your Best Friend The stats you get with your AdSense account might look complicated and well, a bit dull… but they’re packed with useful information that can have a massive effect on your revenues. To make real money with AdSense, you need to know what your stats are telling, what they’re not telling you and where you can find out more.

There’s a lot you need to know to make serious money with AdSense. If you’re missing that information, you’re just throwing money away.

For more Google AdSense tips, visit Adsense-Secrets.com

Copyright © 2005 Joel Comm. All rights reserved


Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, “Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)”.


What You Need To Know About AdSense Stats

July 25, 2006

When it comes to building great revenues on AdSense, nothing is more important than following your stats. The effect of any change you make to your site, to the positioning of your ads or to their layout or color is going to have a direct impact on the behavior of your users. That’s going to be clear in your stats. You’ll see it in your click-through rate and you’ll see it most importantly in your revenues.

You need to check your stats regularly. A week after you’ve made a change to the way your site looks, you should check back in to see what that change did… and whether it brought you more money or less.

But your stats won’t tell you everything. They might tell you whether or not you’ve made more money this week than last week but they won’t tell you what you need to do to make even more money next week. If you really want to find out what your users are up to – and get more of them doing the things you want – you will need to use some additional tools.

Tracking Programs
The Internet is packed with tracking tools for AdSense. Some of those tools are just plain useless; others you really don’t want to do without. In my book, Google AdSense Secrets, I give an introduction to each of the main programs and point out which ones you absolutely must have if you want to maximize your revenues. For now though, just bear in mind that the tracking program you use should let you see where your visitors are coming from, where your clicks are coming from and which keywords your biggest clickers are searching for when they find your site on a search engine.

Once you’ve got all that information, it’s a breeze to use the various AdSense strategies to optimize your site and get more visitors clicking on the highest paying ads.

Graph Builders
In addition to tracking programs that tell you information that you can’t find out any other way, you should also use graph builders that make your information a snap to compare and analyze. They convert your figures into graphs so that you can see with one look how your CTR is changing and how your revenues are improving. Some of the best tracking programs include this option but even if you’ve bought the wrong one, it’s still worth downloading a graph builder – especially if you don’t really have a head for figures.

For more Google AdSense tips, visit Adsense-secrets.com

Copyright © 2005 Joel Comm. All rights reserved


Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, “Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)”.


Can You Choose Your AdSense Ads?

June 21, 2006

AdSense delivers great click-throughs and high revenues for one reason: the ads are targeted to what the user wants. Google's robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them.

That's great news… up to a point. As much as you want your users to click on ads that look interesting, you might not want to trust to a robot to pick those ads – and you might prefer to have ads on your page that pay the highest amount possible for each click.

But you don't get the choice. You can do lots of things to improve your AdSense revenue, from selecting the layout of your ad unit to choosing the color and size of the font, but one thing you can't do is slip into Google's database and choose the ads. If you could do that, no one would ever choose the low-paying ads.

That doesn't mean you can't do anything at all though. The fact is, some smart publishers have been noticing all sorts of interesting results after playing with their HTML code and changing some of the text on their Web page. And some of those results have been very surprising indeed.

For example, some publishers have found that placing keywords in certain positions on the page can have an immediate effect on the ads served. The owner of a site about recreation vehicles then would be able to do a little research online to find the highest paying keywords in his area and then – if he knew where those hotspots were – he could place those keywords in the right areas on the page. In addition to the usual ads about camper vans and RV's that his site would receive, the publisher could be certain that at least one of the ads was the highest paying possible. That's the sort of knowledge that's worth money in your pocket.

Why some areas of a Web page should be more important than others is a mystery well kept by Google's programmers. But some of Google's ad secrets are leaking out – and they're being snapped up by smart publishers who understand that knowledge and strategy are the key to massive AdSense revenues.

For more Google AdSense tips, visit Adsense-Secrets.com

Copyright © 2005 Joel Comm. All rights reserved


Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".


Is your Adsense Income Stable?

June 20, 2006

Does it drop to pennies sometimes? Want more Adsense money?
There is a reason to everything. And here it is :

Sample this:
Home Mortgage
Max CPC : $28.09

Truck Accident Lawyer
Max CPC : $40.79

Insurance Settlement Loan
Max CPC : $47.07

Now which one of them is the highest paying keyword?
The answer is – "Insurance Settlement loan". Right?

Wrong!

Now see the complete picture :
Home Mortgage
Max CPC : $28.09
Clicks/month : 27,603
Advertisers : 242 Averagely paying $8.64 per click

insurance settlement loan
Max CPC : $47.07
Clicks/month : 6
Advertisers : 66 Averagely paying $3.58 per click

truck accident lawyer
Max CPC : $40.79
Clicks/month : 12
Advertisers : 43 Averagely paying 2.64 per click

Home Mortgage has 242 advertisers fighting against each other to pay you per click higher than the other. So, thats the most paying keyword here.

98% people rely on CPC as the only criteria for judging a High Paying keyword or industry. And in the end are dissapointed. Obviously, who is going to pay you like $15 per click if there are no Advertisers bidding on a keyword?

Shocked to see what real picture of keywords can look like? Yes! there are many many keywords on Google Adwords system that have high CPC but are not profitable to target. And many keyword tools online are just befooling you.

The good news is, now the complete picture of High paying keywords is just a click away.
I came across this site that offers a 'Keyword Search Engine' that can let you do much more indepth research on High paying Adsense keywords.
Here's the site: keywordcountry.com/video/

It not only shows you high paying keywords, but also pin points you:
- Niche keywords
- Traffic building keywords
- High CTR keywords
- Heavily Advertised keywords
and keywords on which you can build more content.

Want to know more? You can watch the free video on How to choose Real profitable keywords here:
keywordcountry.com/video/

I am sure you wont like to live on the mercy of Google anymore! Join the rest 2% people who do the research – right and get more out of Adsense!


What You Must Know About Google’s Terms Of Service

June 16, 2006

When you install a piece of software, you usually get an End User License Agreement that you're supposed to read carefully. You're then supposed to click a button to show that you've read it all through, understand it and agree with every word. If anyone but the lawyers who write these things has ever read them I'll eat my hat. Most people just click and move on.

The Google Terms of Service are different.

Before you put Google's AdSense code on your website, you must read the Terms of Service carefully. I'm not just saying that to protect myself legally; I'm saying that to protect your income.

Google's terms are strict but sensible. They stop people from talking users who have no intention of buying from an advertiser into clicking on an ad. They protect advertisers from having their sites promoted in places with objectionable content. And they stop publishers from playing around with the code.

That last point is important. One of the biggest reasons that people get banned from Google is that they play around with the code to improve the way their ads look. They get a bit too smart and think they can do a better job than Google. That's a terrible mistake.

If you break the Terms of Service – even accidentally – you could find yourself banned for life. That's the loss of all your AdSense revenues because of one silly mistake.

The fact is, there are lots of perfectly legitimate strategies that you can use to change the way your ads look. Google itself provides a whole box of tools that you can use – and you should use them. It's precisely how you use those tools that will determine whether or not your site brings in pennies or bucketloads of bucks. In fact, there are so many ways that you can change the way your ad looks that there's no need to touch the code at all.

That doesn't mean you can't use code at all though. One way to increase your click-throughs is to put the code inside a table so that the ads make a better impression on the page. Is that in line with Google's Terms of Service? You bet – provided you know how or do it right. And you can bet that it will have a great effect on your click-throughs and your revenues.

For more Google AdSense tips, visit Adsense-Secrets.com

Copyright © 2005 Joel Comm. All rights reserved


Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".