Are Banners Coming Back with GooGle?

It sounds incredible, doesn’t it? After all the effort
AdSense publishers have put into blending ad units and
making them look like anything but ads, the idea that
in-your-face advertising could still make an
impression sounds bizarre.

And yet Google seems to think so.

That’s why I started playing around with Content
Referral, their own version of a CPA ad network.

If you haven’t heard of it, don’t beat yourself up.
While it’s not exactly top secret, they’re not really
shouting about it from the rooftops either. If you
didn’t get an invitation to join the beta, then
there’s a good chance you would have missed it.

The principle is simple: instead of being paid per
click in the way that AdSense usually pays, publishers
will be paid per action. They’ll also be able to tell
their users that they recommend the products in the
ads and they can choose the ads themselves.

If it sounds like a step back to the days of ad
networks then it’s worth pointing out that CPA/CPC ad
networks never went away. While contextual ads have
been busy sweeping the Web, those old banners, pop-ups
and pop-unders just got better. They got more
interactive and they got less intrusive.

And they still work. In fact I use some on a few
select pages on a few select sites.

I would never recommend that anyone try to monetize
their website solely with CPA/CPC ads from a network
but I do believe that when used properly, they can be
a very useful way to practice arbitrage or bring in
some sales commissions.

So what does the fact that Google seems to agree say
about the future of Internet advertising?

I’d be very surprised if Content Referral were to
replace AdSense. I think that’s very unlikely. From
what I’ve managed to find out about it, Google seems
to be more interested in ensuring advertisers get
value for money, by paying for truly valuable users,
than creating a network of aggressive ads. They
certainly haven’t gone down the route of
shoot-the-duck ads and strobe light banners.

I think it’s more likely that as the results of the
beta come in, we could see some changes to Smart
Pricing… but we’ll be left in peace to feast on our
blended ad units with an occasional CPA/CPC ad
topping.

I’ve just finished a brand new 36-page report called
“How to Make Money with CPC & CPA Advertising”

The report discusses Google’s Content Referral
program, how to get the most out of CPA Networks, how
to advertise on CPA/CPC Networks and How to choose a
good CPA/CPC network to generate additional revenue
with your website.

This report is a $47 value, but I want to make it
available to you for just $9.99!

Premier Adsense Coaching Club

For $9.99, I will give you FULL access to my EXCLUSIVE
Premier AdSense Coaching Club for one entire month!
Those already in the coaching club have seen the
incredible amount of money-making content that exists
behind the password protected members-only site.

Here are just some of the features…

- Blogging 101 videos demonstrate exactly how to get
started with Blogging and AdSense!
- Monthly 25-30 page report, just like the YPN
Quickstart Guide that is now available! Instantly
download!
- Monthly members-only teleseminar with a leading
Internet success story! Listen to past calls online or
download MP3s!
- Case studies, providing video demonstrations of
proper AdSense implementation!
- Inclusion in my EXCLUSIVE Mastermind Group, where
you can find joint ventures!
- More, more, more…

You can enjoy ALL this, including the 36-page CPA/CPC
Report, for just $9.99.

After that, you can continue having access to my
Premier site for the discounted AdSense Secrets reader
rate of just $97.00/month (regularly $197/month)!
That’s HUNDREDS of dollars worth of money-making
material for a low, low price.  

So, go grab the “How to Make Money with CPC and CPA
Advertising” report now for just $9.99.  Enjoy the
rest of the benefits of my Premier Coaching Club,
including the most recent teleseminar that was
conducted with one of the world’s most prolific public
relations expert, Dave Lakhani!

Premier Adsense Coaching Club

Copyright 2006 – Joel Comm 

Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, “Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)”.

Move Your Reader To Action Using Command Copy

From the ‘guru’ marketers to multi-billion dollar Fortune 500 companies most of them have one thing in common – All Use Command Copy!

You see it on sales letters and on television: Act Now!
- Order Now! – Pick Up The Phone And Call Now!
- Do it Now! – Take Action Today!

Command copy creates impulses to act!

It has the power to make a reader actually pick up the phone and order when otherwise he would have put it off if the command had not been given.

I’m not saying you turned him into a robot that had to obey you and order. I’m saying that when you gave the command to: ‘Go Ahead And Order Now’ ..you helped give him the impulse to act. You ‘opened’ his mind up to the thought of actually going ahead and picking up the phone to call. Tell your reader exactly what he should do and it will shock you when you discover he actually does it!

Is this hard to believe?

It has been proven through millions of dollars in testing sales letters and tv commercials both with and without command copy. The differences in responses are astounding!

The owner of a popular real estate package being sold on cable tv reported that when they put the words “Get up and call now – 1-800-xxx-xxxx” across the bottom of the screen and added a part at the end where he again gave the order to ‘get up and call now’ the commercial immediately began making a profit whereas every time it was ran before it lost money!

Your reader or the TV viewer may be blown away by your product. He may sit hypnotized by the thoughts of all he could do with your product. But unless you tell him to order now and show him a clear and easy way to do it, he may just keep right on sitting there spaced out about your product but never actually making the move to order it.

To Your Success,
Allen Says

P.S. UPDATE: I’ve just added “Magnetic Sales Letters” to the Warrior download site. 281 pages of Proven sales letters you can model to create your own hot copy in just minutes.

There’s no better way to learn how to write killer copy than modeling already written and proven letters.

This is the same book being sold on the Internet for $67 right now. Yours free as a Warrior member.
Become A Warrior Member Today – Click Here!

How to Market with Ezine Articles

Of all the ways that people have invented to sell things over the Internet, writing free articles to run in ezines is perhaps the most effective. One great thing about this method of marketing is that you can do it with NO money. So if you are just starting your Internet marketing career, put away the Visa and warm up that keyboard! Article marketing may be the perfect way to market. It’s free to do. It educates prospects. It gets your message in front of thousands of interested prospects you would NEVER reach otherwise. It’s viral. Best of all … it works!

So what is “article marketing” and how can it impact your world? Glad you asked. What we call “article marketing” is simply writing informative articles and having those articles run in ezines. If that sounds hard, it’s not. Let’s run the numbers for a moment.

There are over 300,000 ezines out there. Estimates say that over 90% of them use free articles in their ezines. That means there is a HUGE market for your articles, no matter what you want to write about.

We like to say it this way. From cat food to Katmandu, there’s an ezine out there for everyone. You included.

The Big Picture

The first step is to understand the goal of article marketing. The goal is to write an informative article and have it run in as many TARGETED ezines as possible. When people read the article they see your resource box at the end of the article, click to your website and buy your stuff. They learn something, and you make money. Very simple.

Notice the emphasis on targeted? Please, please, whatever you do, do not waste an editors time with articles that they don’t need. One of the greatest things about the Directory of Ezines is that you can use it to find the perfect ezines for your articles … fast. Use the DOE, but never spam editors with articles they can’t use.

How to Write the Article

You want to write an informative article about something you know. Once you chose your subject, here’s the magic formula for writing the article. Five easy steps.

1. Be yourself. Don’t try to write like anyone else. Let your personality shine through.

2. Tell a story. People love to hear an interesting story.

3. Limit yourself to 600 words. This is an ideal length for most ezines. Format your article to 65 characters per line with a hard return at the end of each line.

4. Have a clear opening, make three or five points it the middle, and have a brief conclusion.

5. THIS IS THE BIG ONE. Give the reader a few steps he or she can take to make your idea work for them. Tell them what to do first, second, third to accomplish the task you are writing about.

If the reader can take ACTION based on what you wrote (just like you can now apply this formula to your writing) you will have delivered valuable information to them. Do that and, hopefully, they will keep reading your stuff!

How to Find the Right Ezines

The absolute, 100% effective, surefire way to do this is to use the Directory of Ezines. Sorry, couldn’t resist.

Look for ezines that have these three things. First, the ezine content matches your article content. Second, the ezine accepts articles. Third, the reader is someone who would be a good customer for you. Once you nail down those basics you have found the perfect market for your articles.

How to Approach the Editor

The BEST way to approach an editor is this.

1. Subscribe to the ezine.

2. Read a few issues.

3. Write a personal note commenting on what you enjoyed about the issues that you read.

4. Offer your article as one that might fit in.

5. Ask to be informed if your article is run.

6. Thank them for their time.

7. Be available if they have questions.

If an editor chooses your article, the odds are they will run your articles in the future as well. Stay in touch and you can develop close relationships with literally hundreds of editors. Remember that each editor represents thousands of readers that you may never reach any other way. Also remember that the editor is a busy person. Keep your email brief.

How to Maximize Your ROI

Include a “resource box” at the end of the article. A resource box is where you sell the reader on going to your website, subscribing to your ezine, or taking any other action you want them to take.

Marketing with ezine articles is truly a win-win-win proposition. The publisher wins because he or she gets great free articles. The reader wins because your article is informative and tells them how to accomplish an important task as easy as 1,2,3. You win because hundreds of thousands of readers see your selling message at the end of your article.

All of this with no out-of-pocket costs. Now THAT’S a beautiful thing!

Copyright © Charlie Page

Charlie Page is the owner of the Directory of Ezines, the first and most comprehensive list of quality ezines that accept advertising available on the Internet. Charlie can show you how to sell more products and earn more affiliate commissions using the Internet’s #1 marketing method … ezine marketing!

The 5 Most Important Things You Must Know About AdSense

Whether you’re just starting out with AdSense or whether you’ve been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:

1. AdSense Can Make You A Huge Heap Of Cash Lots of people make the mistake of believing that AdSense is only good for bringing a site a few extra pennies a month. Wrong! AdSense can fund your lifestyle – if you get it right.

2. Junk Sites Get Junk Income But just because it’s possible for a site to make a lot of money with AdSense, it doesn’t mean that any site can make a lot of money with AdSense. Your site must have good content that can attract users on its own merit. There are a lot of different strategies available for producing good content for your site. You’ll need to use them if you want to create the sort of site that makes real money.

3. Your Choice Of Ads Matter One of the first things that you’ll have to do when you join AdSense is to pick the types of ads you want to display. Success relies on following certain principles that encourage users to click and persuades them that they’ve got a reason to do so. You’ll need to know those principles.

4. You Can Influence The Ads You Receive! Here’s a little known AdSense secret: you do have some control over the ads that get served on your site. That control isn’t unlimited – but it is worth exercising. It’s also a little complicated but it’s got a lot do with keyword hotspots located in each Web page. (I explain it all in my book, Google AdSense Secrets.) That’s definitely something you need to know!

5. Your Stats Are Your Best Friend The stats you get with your AdSense account might look complicated and well, a bit dull… but they’re packed with useful information that can have a massive effect on your revenues. To make real money with AdSense, you need to know what your stats are telling, what they’re not telling you and where you can find out more.

There’s a lot you need to know to make serious money with AdSense. If you’re missing that information, you’re just throwing money away.

For more Google AdSense tips, visit Adsense-Secrets.com

Copyright © 2005 Joel Comm. All rights reserved

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Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web’s best-selling AdSense ebook, “Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)”.